How do you research prospects before a call or meeting? What information do you look for?

Anonymus asked over 2 years ago Edited

Asked In: Interview

1 Answer

Lawrence answered over 2 years ago

There are many areas where you can research prospects before call or meeting. LinkedIn is a goldmine for prospect research. If you can only research your prospect on one platform before call, make it LinkedIn. Look into company’s twitter to research on what kind of content and messaging has the company promoting. Ensure that you are searching for personal commonalities in addition to professional information, so they can tailor their communication as much as possible.

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