There was a time when job seekers would abruptly stop on the streets, keenly looking at a wall or a building. They had probably noticed some faded, half torn advert for a job and were trying to figure out the details from a somewhat mutilated sheet of paper. Can some of you still relate to this? Because, these days weren’t so long in the past either, but given the pace at which the world is now developing, they will soon be forgotten.
Gone are the days when you could have been assured of a comfortable life if you had a couple of degrees next to your name. The job market has become more diversified, more crowded, and in a word, harder. To sell your competencies wisely is the trick to land excellent jobs in today’s world. A resume and your LinkedIn profile are mechanisms for this sale.
Sometimes we may make the grave mistake of thinking that a LinkedIn profile isn’t all that important, as is a resume. So we fall into the trap of decorating our resume, hiring the best writers, choosing the best templates, getting the right recommendations, carefully crafting our words. On the other hand, we often neglect our online profiles and do not update it as and when we make changes to our career. However, remember, the easiest and most accessible way to look for candidate profiles is the social network. With millions of LinkedIn users from over 200 countries, someone’s always looking at your profile. You’re merely wasting all those potential opportunities when you’re neglecting your LinkedIn. The key to appearing consistent and prepared for your recruiters is, to make and maintain similar changes on both profiles. Your resume and your LinkedIn aren’t the same, but they are of equal importance, and hence, should complement each other.
Here are some suggestions for you to do that:
Choose your words:
You must know how to frame your sentences when you have the same data to make two different copies. It would help if you chose the right words for a particular platform. The data that you have about your career and experience is constant. How you put it is what matters most. Make sure you use different tones for your resume and your LinkedIn profile to convey the same information. A resume is more formal in nature, while LinkedIn profile should be conversational. While you should avoid first-person references on a resume, your LinkedIn profile is a place to tell your story, for others to “hear” it. You must know how to make it interactive and how to sound professional. LinkedIn is a platform where not only recruiters but also many job seekers look into your profile. Therefore, it needs to be interactive and impressive. A resume, on the other hand, needs to talk to the point and must be as professional as possible. It’s all about how you present your data.
Headlines aren’t just for newspapers:
Every document you produce needs to be written in an easy-to-read format. The reader needs to be urged to read further by just looking at your resume or your profile. Heaps of paragraphs will not take you anywhere. Split your information into small sections and use headlines to say what the paragraph is about. Headlines are necessary for both your resume and your LinkedIn profile to convey your present position, identity, role and the basic idea in a few words. In a resume, you can tweak it to suit the specific job role you’re applying for. However, a headline will appear on your LinkedIn at all times, and you should change it only when there is a change in your professional identity. Your LinkedIn headline shouldn’t sound like a job title but reflect your talent, so that you may be visible to many more than just your immediate choice of employers. Crisp and catchy is the key.
The summary needs to be a gist of you as a professional and your capabilities. Your summary section on your LinkedIn is a place to use your words wisely. There is much room for you to describe “what” you are, in your field, what defines you professionally, anything that makes you stand apart from the crowd, any considerable achievement which has now become part of your identity, sample of your work, and so on. This section should be maximised to the fullest, but also remember at the same time- fill it in with honest words, claims that you know you can back up with facts.
On the other hand, a resume summary should convey why and how you are fit for a particular job role. It would be best if you made it as brief as possible, as well as manage to get your message across. Do not include the same sentences or words that you used in the rest of your resume. Your summary needs to be impressive and leave an image on you being the perfect match for the role in the eyes of the recruiter. The summary needs to be small covering all critical points. Do not exaggerate it or fake it.
Experience and expertise:
There are things that you need to separate to insert in your resume and your LinkedIn profile. Your resume is a professional document needs to contain information about your career only. The resume should provide just the skills and experiences relevant to the job you’re applying for or may include other similar things. However, your LinkedIn profile can contain anything and everything you achieved or done. It can consist of everything that you have done, including voluntary work, service learning activities, certificate courses, extracurricular activities in colleges and schools, etc. This makes recruiters intrigued and interested in your profile, as it generally shows how diversified your interests are and your ability to multitask, take responsibility, good citizenship behaviour, and so on. LinkedIn is a social media platform, can interest employers in you due to the various skills and tasks that you have performed. Hence, it is essential to include everything on a LinkedIn profile, while the same is not recommended on a resume.
Showing off- the yes and nos:
Your accomplishments and achievements are the elements that add points to your profile. It is essential to include them to it. LinkedIn is a platform for you to show off your work, including articles, researches, papers, patents, and so on. Provide links to your blogs/ online publications/ etc. for others to check out. This is called the brand building, and you must do it to get the best of the opportunities. Recruiters tend to choose candidates who have already accomplished something that the ones who have experience. Quoting your achievements tell the recruiter that you are excellent in that field of the subject. To give this image, you must show off your accomplishments. Your current postings on LinkedIn itself is also a great way to get noticed! While in a resume, you must write about your achievements for sure, but, in a subtle way. Your accomplishments in a resume need to give a hint that you are great in that field. It needs to be a plus point and not the only point. Do not exaggerate and add it in a way that it is shown as just another element in your resume.
A Final Takeaway:
The purpose of this article is to convey to you that you need to maintain differences between your resume and your LinkedIn profile. Therefore, make them as different as possible even though they deliver the same information in the end. Though we have told you how to compliment your resume and your LinkedIn, remember that they are not the same things, and hence refrain from copying and pasting your resume details on your online profile. Use these suggestions and put equal importance to both your resume and LinkedIn. You can make use of the internet to help you with the words and the sentence. You can see how you can use one sentence and frame it in different forms to convey the same message. The way to present and say things is what makes your profile or resume stand out. Your vocabulary needs to be top notch on both to get the recruiters attention.
Resumes and LinkedIn are two completely different things. By now, you understand the need of both. You must be smart in writing your profile and your resume. Keep in mind the above-mentioned tips to make the process simpler. Resumes being the hard copy of your professional experience, needs to be very professional. It must contain all the professional details about you. No beating around the bus is accepted in this document. A LinkedIn profile is your presence online. You can include everything that you feel can get you a job. You can keep it informal and try to make it as interactive as possible. The bottom line being, both of them need to be impressive and need to catch the recruiters attention.