Sales experts are captivated by the new concept of transparency and accountability. It’s true that acquiring transparency is not an easy thing. Also, it is not impossible to achieve. Often industry leaders hire a group of sales managers to play the game in the best way and assure big deals at the end of every quarter.
It can only work on a limited scale; if your team contains more than eight salespersons, then you need to think of an optimized approach to maintain the visibility of your sales cycle. A strong sales culture of transparency can help you build and maintain your visibility.
3 Most Effective Sales strategy with Transparency – sales marketing
Let’s discuss three effective ways of building a transparent sales culture in an organization:
Transparency in Top Management
Modern corporate culture is structured on the core value of the organization. The overall environment of the company depends on how the CEO is dealing with it. If the senior management can maintain transparency about their targets and goals, the sales culture will be filled with transparency. You can implement companywide OKRs to track the progress of each department. Moreover, if the CEO shares the daily activities, discussions, and decisions of the board meetings with the company, also, it will set a transparent base for a healthy and rich sales culture.
Focus on Team Success
Every member of your team should be well aware of how much revenue the VP of sales requires in every quarter. Each salesperson should know much they must contribute to reaching the target. For a better result, you should turn your rep-centric quota attainment conversations into ones centred on team goals. It will help you keep each employee informed about the happenings in the room. Appreciate and reward the team success by a small team trip at the end of the quarter. When you will publish the team goals, you will be implementing transparency.
Set New Activity Goals, Pipeline Generation & Revenue
Don’t just store data in your CRM; share it with your team. Let each member know the targeted number of leads the company is expecting each month. You need to set a fixed target for the number of meetings the Sales Department should conduct as well as the number of calls and official emails they should send to bring in deals. Similarly, set fix a target for the pipelines your company requires from the Sales Department and the number of revenue required for the overall growth of the company.
By sharing these data with the entire company you’ll be able to convey the message that transparency is a concern not only for the Sales Department but each member is responsible for building and maintaining transparency. Because of this will lift a heavy burden on the sales team as they wouldn’t feel they are the only persons who are liable for maintaining transparency in the company.
A Final Takeaway
If you can implement the tricks discussed above. You’ll be able to inject transparency and accountability in the sales culture of your organization. Accept the pitfalls together, work for improvement together, and celebrate the victories together. Also, it will develop a strong base of trust among the team members. And then, nothing will be able to obstruct your way to success.