Sales are the bedrock on which a successful business rests. However, an enterprise least attends to this part. This causes tremendous damage to the growth potential and the potential viability of the enterprise itself.
Sales mentoring is, therefore, the need of the day. Sales, like any other department in a business, has its own challenges. One needs to deal with it as it has its own set of idiosyncrasies. Contrary to popular belief, sales are not all intuitive. There are times when making a sale is less important than maybe some other facet of the business.
Sales are not the ultimate goal of a business in many circumstances. Therefore, it is extremely important to identify those circumstances and maximize the opportunities of making a sale.
WHAT IS IT?
Sales mentoring involves compressing years and decades of knowledge gained from extensive customer interaction and co-operation into small, easily digestible, bite-sized pellets. Consequently one can feed these to a budding sales executive in a new business.
This task is not as easy or straightforward as it sounds. Sales is not a definitely quantifiable technique that can be taught or learned in a few classes or seminars. It is a human component first and foremost.
As engaging sales is, it has some mathematics to contend with as well. Any business or financial endeavour is a numbers’ game.
You must, therefore, understand the underlying principles on which it plays its game. Having a proper and thorough understanding of the well-established axioms of economics and finance is necessary.
Especially the ones that have been proven to work in the real world, is essential to succeed in the cutthroat market and compete with other businesses. Various crucial steps such as pricing strategies and supply chain management are dependent on a proper computation of data.
Additionally, a thorough understanding of the mathematics is compulsory for success in this domain.
A GOOD MENTOR IS PRICELESS
Objective benefits to the company aside, mentors impart some life into the daily workforce. Being at advanced stages of their careers themselves, training a protégé gives mentors a chance to re-engage with the big machine in a way that he probably has not done for a long time.
Subsequently, this might lead to the mentor regaining some enthusiasm for his own work and life. In that case, protégés benefit from having a role model to look up to and imbibe their qualities. They eventually advance in their careers and goals. Having someone to guide them helps young professionals to work their way up the corporate ladder faster.
So as we see, having a sales mentor works favourably both for the company and its employees. An external third party can often catch tiny, mundane details that might slip the sights of regular employees, leading to improved productivity. Also having the opportunity to learn from a role model benefits the workforce at all as well.