5 Ways to plan a marketing strategy for your job search.Rajesh Shethia
Don’t feel demotivated in case you did not receive any positive response to your job application on the online job portals. The reason is, you did not plan a marketing strategy for your job search.
What are the key elements of a successful job search? A successful job search comprises of – an impressive LinkedIn profile, detailed resume/CV and a short cover letter.
While planning to find job, always think like a marketer. How do you sell your competencies?
Find job using these marketing strategies, with these methods it’s easy to get a new job
Right Target Audience
Take some time off to answer the following questions.
- What is your preferred industry vertical?
- What is the ideal company size for you – a startup, mid-size, or large enterprise?
- Do you want to work in a corporate organization or an agency?
- Which environment suits you – B2B or B2C?
- What kind of work culture should your dream company foster?
Grow your business network
Are you contacting the right people for your job search? Referrals play a major role in the hiring process as they speed up the hiring process; 80% of the vacancies are not posted on online job portals.
Build a suitable network of employees who are currently working in your dream company. Larger the network, more successful will be your job hunt for your new job.
What makes you different from other candidates? Why should a company hire you? What’s your USP? Personal branding speaks volumes about your unique value proposition. So, when you write a resume, do not forget to mention how the company will benefit from your skills and expertise.
Conclude your cover letter with an appropriate call to action to elicit a positive response. For instance, concluding remarks may read:
“I wish to explore opportunities to contribute to the growth strategy of XXX and become an asset for your esteemed organization. May we meet to explore needs and discuss how I can help?”
Add a call to action in your LinkedIn profile too, especially the summary section. You may invite people to connect, visit your website, call or email.
Finally, you may track your application status using CRM tools like Jibber Jobber to be well-prepared for interviews in advance. Once your interview is over, always send a thank you note to the interviewer.
There are several other strategies for a successful job search. Need help with the job search? We are just a call away.